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RLO History
RLO Founder
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History of R. L. O'Connor & Associates, Inc.
Established in 1985 by Robert "Bob" O’Connor, R. L. O’Connor & Associates, Inc. has become widely recognized as the number one resource for training, consulting and products for the automotive service industry.
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From its humble beginnings as a home-based consulting business in the O’Connor home, to its current headquarters and state-of-the-art training centers in Federal Way, WA – the company has grown in leaps and bounds.
Recognizing the need for highly-effective and industry-specific training for automotive service professionals, |
the company began offering workshops in 1988. In 1991, Bottom-Line Impact Groups® was founded to provide business owners with a long-term continuous improvement process and support network that would allow them to enjoy more success and higher profits.
The Service Advisor Academy™ began in 2004 to provide Service Advisors with advanced sales training and an implementation accountability process to boost their sales skills, which would lead to increased profits for their shops.
At the same time, Instructor-led LIVE Online training was introduced for both managers/owners and service advisors. LIVE Online training delivers, via the Internet, the same high-quality workshops that the company has become renown for directly to shop locations across North America.
Throughout the years, the company has continuously researched and developed new and better ways to deliver its high-quality, industry-specific training and services to its clients throughout North America. Although the company has undergone many growth spurts and changes, its mission has remained the same – to deliver the best, most effective training and services to the automotive service industry!
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Bob O'Connor
President and Founder of R. L. O'Connor & Associates, Inc.
"Bob" O'Connor, President of R. L. O'Connor & Associates, Inc., brings over 35 years experience to the automotive industry in both technical and managerial capacities. Since the company's inception Bob has authored and presented management and employee workshops throughout North America.
Bob's past experiences range from owner/operator of many successful repair facilities including independent automotive, full size trucks (the BIG ones), and marine repair. He has |
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also held management positions in new car and heavy duty truck dealerships including parts manager, service manager, collision shop manager, fixed operations manager, and general sales manager. To round out Bob's career successes, he also once owned/operated a popcorn factory!
In addition, Bob has offered consulting and various other automotive-related services to the independent repair industry, (including mechanical, transmission, and collision), franchised new and used car and truck dealerships, major oil companies, and many other national automotive franchises in the U.S. and Canada.
When not writing new workshops, conducting Bottom-Line Impact Group® sessions, presenting LIVE Online Training, or coaching clients, Bob enjoys boating on Puget Sound.
For more information about Bob O'Connor, including PR photo, biography and MOTOR Magazine Articles, please visit our Press & Media page.
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